A Special Report “Stores: the weak link in omnichannel distribution” showcased in the August 5, 2013 issue of DC Velocity, speaks directly to the value of a solid partner for Business to Consumer (B2C) commerce. When it comes to online order fulfillment, retail network fulfillment focuses on in-store retail outlets as they cater to the “In-store Buying Experience.”
Omnichannel distribution refers to an integrated approach to satisfy the online consumer. Satisfying hundreds or thousands of online orders per day is best handled by a Third Party Logistics Provider (3PL) like Worley Companies which has the capability to Pick, Pack and Ship individual articles for next day or expedited delivery. This seamless support service gives the retailer the ability to have the look of an omnichannel company without the additional expense of an individual customer order fulfillment center.