Several times yearly, Verinder Syal, a Chicago marketing consultant, publishes a very informative newsletter on marketing innovations and techniques. One of his best from 2013, contained a summary of The Art of Customer Service, taken from the book, Reality Check: The Guide to Outsmarting, Outmanaging, and Outmarketing Your Competition, by Guy Kawasaki. Kawasaki was one of the Apple managers originally responsible for marketing the Macintosh in 1984. I believe this checklist is worth repeating and with permission, I am including [...]
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An article written by Clifford F. Lynch on Iowa – One of the best kept secrets in product distribution.
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