Note Worley


By Clifford F. Lynch

Several times yearly, Verinder Syal, a Chicago marketing consultant, publishes a very informative newsletter on marketing innovations and techniques. One of his best from 2013, contained a summary of The Art of Customer Service, taken from the book, Reality Check: The Guide to Outsmarting, Outmanaging, and Outmarketing Your Competition, by Guy Kawasaki. Kawasaki was one of the Apple managers originally responsible for marketing the Macintosh in 1984. I believe this checklist is worth repeating and with permission, I am including [...]

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Worley Warehousing is a world-class, third-party logistics company, ideally located in the heart of several Midwest logistics clusters. Our customers are large and small—from seasonal businesses to Fortune 100 and 500 companies—and they value what we value:
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An article written by Clifford F. Lynch on Iowa – One of the best kept secrets in product distribution.


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